The PMU industry has been greatly underserved for far too long with the largest live event. Being only around 300 people in the state of the country. Danny Tran, who runs high stroke media wanted to run a live event, that was going to dramatically blow this event out of the water but also not just be another boring PMU conference.

We wanted it to not only be a workshop but to combine the workshop and the business elements of the event together. When he had the idea for this event, he thought, hey, you know what? Let’s make it the largest one in the country. And to do that, we would need to pass 800 people on-site.

The difficult part is that Danny has never run an event of this size before he has no audience behind him. So he's completely like a newcomer on the block. This is a one million dollar cost of event and we only had five months to put it together.

He had no idea where to start, he had no idea how to manage it. And now he's coming for like everyone's head in like a grand debut as the largest PMU event in North America.

KLEVR is not one to shy away from challenges,  and so, when Danny said he wanted the best of the event, we thought it'd be an opportunity for us to make that happen.

Instead of going the usual route of building a live event and then just immediately selling tickets, we tried going through the route of broadcasting media pieces that tease the event but had no way to purchase the event ticket.

After a couple months of advertising people were seeing the event and they were immediately hooked and interested, but could not figure out how to get tickets, or if this was even a real event to begin with. This created kind of a fire festival experience except we actually delivered on the event.

We were about 60 days before the event and we opened up ticket sales and that's where it just flooded. We went from 0 to about 400 ticket sales within a span of 45 days. Sponsors, speakers, and installations just kept coming through the roof. We had it where instead of us having to chase down sponsors, sponsors were coming to us and we were quickly becoming the most well-known people in the industry.

We decided the event needed to be pulled off at the most eccentric hotel in all of South Florida and leveraging our internal network, we were able to secure The Hard Rock Hotel on one of the most popular weekends in the year.

After we’d finalized and prepared everything we needed for the event,  we leveled everything up instead of just having one stage, we had two where we tried to treat this kind of like a music festival, where we featured one stage for business, one stage for practice, so attendees would be able to actually learn and do on-site.

We had a sponsor hall, a really cool VIP area, and we put a big emphasis on building installations. The installations we figured were going to be the highlight of this event for a lot of people. Girls here love to post content and they love to take selfies and so we invested a significant amount of money into the budget.

However, most installation companies in South Florida couldn't produce the installations that we needed. So we went ahead, and we actually created them ourselves, and they looked incredible.

The event was a massive success, both stages were awesome. Women loved the two-stage effect. On our first day, about 600 attendees showed up, but by the time the event was done, and word was spread, we actually had almost 900 attendees on-site, making this, the largest PMU event in the entire North America.

That's right. We went from no event five months earlier, to now, we are in charge of the largest live event in PMU in North and South America. There's only one event that's larger and we're already coming for its head next year. The event was a massive success with attendees wanting to come back to take photos and document their friends to tell everyone about their experience next year.